OUR + TEAM

  A seasoned senior professional with 20 years of experience in media marketing, communications, and project management, having expertise in organizational and strategic planning. Possessing extensive knowledge of media markets in the Adriatic region, skilled in developing cross-market & business strategies and recognizing trends. Proven competence in creating and implementing communication strategies to promote mission, vision, culture, business values, and brand identity. Jasna gained invaluable experience and expertise in a senior executive position in the leading CEE media and communication agency. 

Senior professional who acquired extensive knowledge and experience in the domain of media negotiation and buying for all ATL media, performance tracking and optimization balancing multiple KPIs. Also acquired huge experience in legal matters relating to media business on both media and client side, business planning & performance as well as reporting for the entire region. Possesses deep media business intel in very complex and segmented market, especially on the media side but on the agencies’ side as well.

  Experienced digital advertising, CTV and ad tech professional, showcased through roles as the Digital Director and Board Member of Direct Media, Executive Ad Tech Director at Ringier Serbia and Head of Adriatic at one of the leading SSPs. Additionally, he served two terms as the President of IAB Serbia, actively contributing to the Programmatic Trading Committee of IAB Europe. In educational roles, he directed the Digital Marketing Institute Adriatics, served as a lecturer at the IAA academy, and contributed as a consultant to VML&R agency in Cyprus and USAID projects focused on digital transformation of media in Serbia. A juror for EU MIXX Awards, Effie, and other competitions, he also maintains a prominent speaking role at conferences and educational events in advertising technology and CTV advertising.