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A seasoned senior professional with 20 years of experience in media marketing, communications, and project management, having expertise in organizational and strategic planning. Possessing extensive knowledge of media markets in the Adriatic region, skilled in developing cross-market & business strategies and recognizing trends. Proven
A seasoned senior professional with 20 years of experience in media marketing, communications, and project management, having expertise in organizational and strategic planning. Possessing extensive knowledge of media markets in the Adriatic region, skilled in developing cross-market & business strategies and recognizing trends. Proven competence in creating and implementing communication strategies to promote mission, vision, culture, business values, and brand identity. Jasna gained invaluable experience and expertise in a senior executive position in the leading CEE media and communication agency.

Vladimir has spent almost two decades building digital media businesses across Central and Eastern Europe, from the region's first agency trading desks to CTV and streaming at scale, at board level across nine markets. His career has deliberately run both sides of the industry: Board Member and Regional Chief Digital Officer at Direct Me
Vladimir has spent almost two decades building digital media businesses across Central and Eastern Europe, from the region's first agency trading desks to CTV and streaming at scale, at board level across nine markets. His career has deliberately run both sides of the industry: Board Member and Regional Chief Digital Officer at Direct Media (United Group), Executive Ad Tech Director at Ringier Axel Springer Serbia, Head of Adriatic at one of the leading SSPs. He served two terms as President of IAB Serbia and sat on the Programmatic Trading Committee of IAB Europe. He directed the Digital Marketing Institute Adriatics, lectured at the IAA academy, consulted for USAID programs on the digital transformation of media in Serbia, and has judged EU MIXX, Effie and other industry competitions. He co-founded Media eXperience and shaped it from business model to technology, and he oversees Videolift, the company's creative platform for Connected TV, hands-on with the product every day.
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