• CH 01
  • Belgrade Budapest CET
  • On air

Connected TV and ad tech

We run Connected TV.

Streaming put advertising on the biggest screen in the house. We are the people who run it across Central and Southeastern Europe, and we built the AI platform that makes every spot on it do more.

Get in touch What we run

Television moved.

The evening still ends on the sofa, in front of the television. What plays on it has changed. Streaming services, internet channels and the television’s own home screen now carry advertising that is planned like digital and watched like television.

Here that is still new ground. Somebody has to get the campaign on air and answer for the numbers afterwards. That is our job.

We run it.

We hold premium Connected TV inventory, and we operate it ourselves. An agency brings the campaign. We put it on the screens that matter and keep it delivering until the last impression is counted.

One team stands behind all of it. When agencies and platforms in this region need CTV to work in practice, they call the people who operate it every day.

Then we taught the spot to do more.

Run enough campaigns and you see the limit of a thirty-second spot. People watch it, and then it is gone. They cannot answer it.

So we built Videolift, our AI-powered Connected TV platform. It takes the spot a brand already has and turns it into television the viewer can act on: scan it, price it, book it, without leaving the sofa.

The work a studio used to do is done by a set of specialized models, each with one job. One finds the product in the film. One finds the quiet corner of the frame where the code belongs. Another repairs a tired master, and another gives the spot a voice in the language of the next market.

Result

What comes out is the most advanced version of that spot television can run, ready in minutes.

See Videolift

The Plus

Broadcasters and platforms come to us with a different question: how do we build this business ourselves?

That is the advisory side of the house. We move them into ad-supported television: the business model, the monetization setup and the ad tech to run it.

The plus is simple. The people advising you run the same business daily, on live inventory and a platform we built ourselves.

A broadcaster’s chain drawn in fine line: a studio camera for the channel feeds the ad server in its rack, which feeds a smart television with a streaming stick, an ad dashboard, a phone scanning a code, and a living room where two people on the sofa watch a large television with an advertisement on its home screen. Three tags on the ad server mark the business model, the monetization setup and the ad tech. Closer in, the television plays a Videolift advertisement and a viewer on the sofa holds a phone up to its code. Ad Business model Monetization setup Ad tech Channel CH 01 Ad server Screens A broadcaster’s chain drawn in fine line: a studio camera for the channel feeds the ad server in its rack, which feeds a smart television with a streaming stick, an ad dashboard, a phone scanning a code, and a living room where two people on the sofa watch a large television with an advertisement on its home screen. Three tags on the ad server mark the business model, the monetization setup and the ad tech. Closer in, the television plays a Videolift advertisement and a viewer on the sofa holds a phone up to its code. Ad Business model Monetization setup Ad tech Channel CH 01 Ad server Screens

Two cities, one region.

We work from Belgrade and Budapest. The campaigns run across Central and Southeastern Europe.

CET

Portrait of Jasna Dugalić

Live · Belgrade

Jasna Dugalić

Managing Director

Portrait of Vladimir Aranđelović

Live · Budapest

Vladimir Aranđelović

Managing Director me+ HU & Technology Director

Live · Campaign desk

Beside them works the campaign desk that gets every campaign on air.

Let’s Get Started

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